The launch of Beats Fit Pro in Brazil was designed to position the product at the intersection of style, performance, and culture, reinforcing Beats’ relevance across fashion, lifestyle, music, and fitness communities. The campaign combined executive-led media briefings, influencer seeding, and an organic editorial collaboration with GQ Brasil to deliver credibility, scale, and cultural resonance.

The program included briefings with more than 30 technology, consumer, lifestyle, and entertainment outlets, coordinated by Dialogue and conducted by a Beats executive. Participating media included O Estado de S. Paulo, UOL Tilt, TecMundo, Canaltech, Technoblog, Olhar Digital, IGN Brasil, Vogue Brasil, Harper’s Bazaar, Glamurama, and Tenho Mais Discos Que Amigos, among others. The program generated broad editorial visibility with an estimated reach of tens of millions across digital, print, and social platforms. In parallel, 50 influencers were seeded with the product to drive organic adoption and social visibility across different audience segments.

A key highlight of the campaign was a partnership with GQ Brasil, resulting in a cover feature and an inside editorial illustration, with models wearing the Beats Fit Pro and reinforcing its design-forward positioning. The campaign was further elevated by the association with Cauã Reymond, one of Brazil’s most recognized actors and cultural figures, known for his strong influence across entertainment, fashion, and lifestyle audiences.

The initiative delivered premium editorial exposure, strong organic social amplification, and reinforced Beats Fit Pro as a culturally relevant product within Brazil’s fashion, music, and performance-driven ecosystems.