At Gamescom Latam 2025, the largest and most influential gaming event in Latin America, Twitch reinforced its leadership in the regional livestreaming ecosystem through a strategic PR campaign designed to stand out in a highly competitive environment with more than 130,000 attendees and global brands such as Pokémon GO and Warner Bros. Games. As competition in the region intensified, Twitch focused on clearly articulating its value to creators and positioning itself as the leading platform for community building, content diversity, and monetization.

Dialogue led communications efforts in Brazil, anchoring the narrative around the first-ever release of Twitch data specific to Latin America, while coordinating media moments with global and regional executives, immersing journalists in the Twitch booth experience, and highlighting culturally relevant success stories such as Kings League Brazil and collaborations with Roblox.

The campaign delivered 21 interviews with Tier 1 and specialized outlets including Folha de S. Paulo, UOL, Canaltech, IGN Brasil, and Meio & Mensagem, with 100 percent of coverage featuring Twitch in the headline and aligned with key messages around live streaming leadership, advertising opportunities, and new monetization tools.

Coverage highlighted Twitch’s 60 percent global market share, Brazil’s 80 percent share of Latin American viewership, and growth in titles such as GTA and Roblox, while also enabling interviews with five streamers and institutional meetings with influential journalists to deepen long-term media relationships and sustain brand visibility in the region.