THE CHALLENGE

Wellhub, a global corporate wellbeing platform, annually releases its Return on Wellbeing survey, traditionally focused on insights from HR leaders to measure the ROI of wellbeing platforms. In 2025, the company shifted its approach, surveying 1,500 CEOs and corporate leaders to understand not only how they view wellbeing platforms but also their measurable impact on business performance, while also launching its first-ever Corporate Wellness Report, a strategic study showcasing the value of partnerships for gyms, studios, and wellness apps. The challenge was to spark media interest in these new data sets, further positioning Wellhub as a credible reference among fitness and wellness media in Brazil and Mexico, while leveraging storytelling and newsjacking to maximize visibility.

THE WORK

In partnership with our client, Dialogue developed a strategy to strengthen Wellhub’s leadership and position its executives as thought leaders in the industry. The plan focused on amplifying CEO perspectives, backed by survey insights, across top-tier careers, HR, and business media. Key tactics included coordinating executive interviews, placing bylined articles, and integrating earned and paid media opportunities to maintain a consistent presence across priority channels. The campaign was further amplified at CONARH 2025, the largest human resources event in Latin America, where Wellhub’s CEO in Brazil led an exclusive panel presenting the survey’s key findings. Dialogue reinforced these insights with attending press, cultivated new relationships with tier-1 journalists, and leveraged the event to expand coverage, drive qualified visibility, and cement Wellhub’s position as a leading voice in corporate wellbeing.

THE RESULTS

The initiative generated strong traction, securing coverage in over 10 outlets in Brazil, including tier-1 publications such as Forbes Brasil, Estadão, and Consumidor Moderno, as well as key HR trades like Você RH, RH Pra Você, and Mundo RH, reaching Wellhub’s core stakeholders. In Mexico, the campaign earned coverage in top-tier fitness and business media, including Mercado Fitness and Milenio, extending visibility to strategic wellness and corporate audiences. Across both markets, the effort reinforced Wellhub’s authority in corporate wellbeing and ensured the survey and report findings reached the most relevant audiences, driving qualified awareness and engagement.