THE CHALLENGE

Conrad Bora Bora Nui sought to grow its brand awareness in Mexico’s luxury travel market, positioning the resort as a premier destination for honeymoons, leisure, and once-in-a-lifetime vacations. The challenge was to generate high-impact visibility in a competitive market where aspirational travel options are abundant.

Dialogue designed and executed a targeted PR and influencer marketing program focused on the luxury traveler segment in Mexico.

THE WORK

Dialogue led a strategic communications program focused on high-quality media profiling and content development tailored specifically for the Mexican audience.
Key initiatives included:

  • Crafting culturally relevant storylines that positioned Conrad Bora Bora as the ultimate dream destination for honeymoons, romantic escapes, and luxury travel.

  • Developing customized bilingual press materials emphasizing experiences that resonated with Mexican travelers, such as private villa stays, personalized service, and exclusive wellness offerings.

  • Securing one-on-one editorial opportunities and detailed hotel profiles with leading outlets including Travel + Leisure México, Forbes México, and Quién.

  • Proactively pitching thematic narratives around "bucket list travel" and "luxury travel worth the journey," aligning with aspirational trends among Mexican consumers.

THE RESULTS

  • Secured 30+ pieces of quality editorial coverage in Mexico’s top-tier lifestyle, luxury, and travel publications.

  • Achieved placement in Forbes México’s list of top honeymoon destinations.

  • Generated over 10 million earned media impressions in the Mexican market.

  • Increased brand visibility with direct impact on web traffic and inquiries from Mexico following the campaign.

Dialogue