Gamescom Latam as a Platform Leadership Moment

THE OPPORTUNITY:

Gamescom is one of the largest gaming events in the world bringing together gamers, developers, publishers, and industry professionals from around the world, serving as a platform for showcasing upcoming games, hosting esports tournaments, facilitating business networking, and celebrating gaming culture. Gamescom Latam 2025 marked a historic moment for the gaming industry in LATAM, gathering 130,000+ participants this year and major players like Pokémon GO, Warner Bros. Games, and the BIG Festival. In the midst of this high-profile, content-rich environment, Twitch needed to reaffirm its leadership globally and within Latin America’s competitive livestreaming space. With a growing presence from global and regional competitors, Twitch’s objective was to highlight its long-standing value to creators, and position itself as the platform of choice for community, content, and monetization. The brand also sought to strengthen media relationships and shape high-impact narratives connecting gaming, culture, and the future of digital entertainment.

THE WORK:

Dialogue was tasked with leading Twitch’s on-the-ground PR efforts in Brazil, developing and executing a comprehensive communications strategy that would elevate the brand’s visibility and reinforce key messaging.

Key components of the plan included:

  • Strategic Messaging Launch: Leveraging Twitch’s first-ever Gaming Stats announcement for Latin America to establish a strong data-driven foundation for the campaign.

  • Spokesperson Visibility: Coordinating media activity for Twitch executives to position them as thought leaders in creator monetization and platform innovation.

  • Curated Interview Opportunities: Offering exclusive interviews to top-tier media outlets, focused on Twitch’s evolving role in the livestreaming and gaming economy.

  • Event Integration & On-site Activation: Hosting media at the Twitch Lounge to meet streamers, experience platform innovations, and cover projects such as Kings League Brasil, Roblox partnerships, and GTA community impact.

  • Community: Spotlighting top streamers and creator success stories, reinforcing Twitch’s authenticity and local relevance.

THE RESULTS:

  • 21 interviews secured with Tier 1 and trade media, including Folha de S. Paulo, Canaltech, Tecmundo, Omelete, UOL Splash, IGN Brasil, Meio & Mensagem, and Estado de Minas.

  • 100% of coverage included Twitch in the headline, with clear alignment to brand messages around livestreaming leadership, advertising opportunity, and monetization tools.

  • Topics that resonated most: Twitch’s 60% share of the global live gaming audience, Brazil’s 80% dominance in LATAM viewership, growth of GTA and Roblox, and new monetization models.

  • 3 feature stories in key gaming outlets: IGN Brasil, The Gaming Era, and Gaming Blast.

  • 5 interviews with top streamers: including /Kenno, /Bya, /Gabe, /O Manelzin, and /Menyeb, giving media direct creator insights.

  • 4 goodwill meetings with influential journalists and editors, laying the groundwork for long-term partnerships (e.g., Valor Econômico, Promoview, Armindo Ferreira).

Dialogue