The Latin Recording Academy, in collaboration with Bose, hosted the Latin GRAMMY® Acoustic Sessions in Mexico City last month featuring an intimate concert by multi-Latin GRAMMY nominee Pablo Alborán and the Mexican-American duo Ha*Ash. The event took place at Centro Cultural Estación Indianilla where more than 200 music industry guests gathered, including celebrities, members of the Academy and media.
DIALOGUE served as the local influencer and red carpet agency partner for the event, in charge of inviting, hosting and managing all media, celebrities, bloggers and social influencers, red carpet management, pre and post-event amplification and M&E. More than 150 celebrities and VIPs attended the event, including personalities like pop singer Kalimba, Netflix actor Alfonso Herrera, TV host and actor Gonzalo Garcia Vivanco, indie-pop singer and composer Carla Morrison, among others. More than 300 million impressions were generated as a result of the outstanding media, celebrity and influencer attendance, and #musicaBose became a trending topic in Mexico during the concert.
The International Latin GRAMMY® Acoustic Sessions feature performances by some of Latin music’s top artists, while serving as a launching pad for emerging talent representing various genres. The acoustic concert series has toured across major cities such as Los Angeles, New York, Dallas, and Mexico City and are part of The Road To The Latin GRAMMYs™.
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